Search engine optimization is the process of optimizing your web pages and content to rank well on search engines. It is important that your content appears at the top search engine results page for keywords related to your product or service. SEO refers also to the practice of driving quality traffic to your site.
Related content: How to do Effective SEO in 2021
A strong digital presence is essential to your inbound marketing strategy. A strong SEO strategy is essential to increase website visibility, increasing organic traffic, and attracting new clients.
Our State of Content Marketing Report reveals that SEO is still one of the most effective digital marketing techniques. Implementing an SEO strategy, however, is only the first step. You should also continue to track the results. This guide will discuss the key metrics marketers can use in order to measure SEO performance.
